With New Tradition, we add new styles for tomorrow’s discerning consumers to Ekelund’s long weaving tradition. The collection is elegant with simple stripes and modern colour combinations. A square in a contrasting colour is woven into the pattern as an accent that enhances the feeling of timeless simplicity. The pattern is woven on a cotton warp and enhanced with shiny linen. New products in this theme include a practical, attractive apron and a chef’s towel in heat-resistant silicone that makes it easy to lift hot baking trays and pots out of the oven.